This SmartMarket Report presents findings from research conducted in 2010 about how architects, engineers and contractors in Western Europe (defined for the purposes of this report as the United Kingdom, France and Germany) are adopting, implementing and deriving value from BIM. It also provides comparisons to findings from similar research conducted among North American companies in 2009, published in the McGraw-Hill Construction Smart-Market Report, The Business Value of BIM: Getting Building Information Modeling to the Bottom Line. The 2010 research reveals both commonalities and distinct differences between BIM in Western Europe and North America. For example, although BIM adoption—defined as the percentage of companies reporting some use of BIM—is currently higher in North America than in Western Europe, the adoption process has been underway longer in Western Europe. As a result, the level of implementation—defined as the percentage of a BIM user’s projects on which BIM is used—is generally much higher than in North America.